Direct Sellers: 3 Tips for Getting the Most Out of Your Newsletter
Connecting with customers and prospects via personalized communications is critical. The following are three tips that will help direct sellers get the most out of newsletter programs to position...
View ArticleDirect Selling Live: OnAir with Michelle Larter
If you are part of the 91 million people worldwide that make up the direct selling industry, then you know access to social media, email, and newsletter tools are key to ensuring steady growth and...
View ArticleAuto Dealers: Looking to get the Most out of your Email Newsletter?
IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its forthcoming webinar with Digital Dealer, “Email Marketing Best...
View ArticleStart with the Subject Line [Infographic Friday]
Before you start worrying about content of your emails, you have to figure out how you’re going to get your audience to open them in the first place. Where is the best place to start? The subject line!...
View ArticleEmail Design Principles, Part 2
Images in your email, Part 2 In our first Email Design Principles post, we went over the importance of alt text behind your images. In Part 2 we are going to review some technical considerations when...
View ArticleEmail Design Principles, Part 4
“Above the Fold” “Above the fold” is a newspaper term that means just what it sounds like… articles above the fold get the most attention, and so the most important message you’re trying to convey...
View ArticleCurating Content like The Big Guys
Last summer, IMN produced its second annual content marketing survey. In it, we found that respondents knew content marketing was essential, but almost half said that content marketing only represented...
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